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Case study · Stolen Goat

G.O.A.T, the hub that runs Stolen Goat

Stolen Goat sells cycling, running and triathlon kit online, makes custom kit for clubs, events and companies, and supplies wholesale customers. We built the business one place to run from, and called it G.O.A.T.

The problem

Orders lived in one system, custom kit in another, stock in a third, and everything else in spreadsheets. Answering a simple question meant asking the one person who knew which tab was right.

What we built

  1. 01

    Today

    The team starts the day here: what needs a look across sales, stock, purchasing, orders and custom kit.

    Progress against the year’s goal sits on the same screen, and every figure opens the list behind it.

    The G.O.A.T dashboard: trading figures for the month and year, progress against the yearly goal, and stock and purchasing counts that need a look.
    All names and figures are sample data.

  2. 02

    Orders and picking

    Every order from every channel, picked and packed from one list.

    A picking run sends the day’s orders to the warehouse and holds back anything that needs a look first.

    The picking screen in G.O.A.T: the latest run with orders sent, held and failed, the orders that need a look, and a pick list to download.
    All names and figures are sample data.

  3. 03

    Custom kit and proposals

    Clubs, events and companies, with custom kit proposals they sign off online.

    Every project keeps its kit, stock, purchase orders and tasks together on one page.

    A custom kit project in G.O.A.T: where the kit is in production, the four garments it is made of with their sizes and prices, and the proposal sent to the customer.
    All names and figures are sample data.
    The customer-facing proposal: a Stolen Goat page titled Kit for Foxglove Fell Riders, ready for 2027, with the kit, quantities and total price.

    What the customer sees

    All names and figures are sample data.

  4. 04

    Purchasing and stock

    Purchase orders, supplier chasers and stock levels you can trust.

    Late orders stand out, and one click drafts the chaser emails for someone to check and send.

    Open purchase orders in G.O.A.T, with supplier, value, status and expected date, one of them flagged as running late.
    All names and figures are sample data.

  5. 05

    Reports and forecast

    Sales by stream against the year’s targets, every morning.

    A forecast shows where the year is heading, and how it was worked out.

    The G.O.A.T trading report: revenue, profit, margin and orders for the year to date, and a year-end forecast measured against the goal.
    All names and figures are sample data.

  6. 06

    Marketing calendar

    Every launch, newsletter and promotion on one calendar.

    Clashes are flagged before they happen, and ideas sit beside the plans until they’re ready.

    The G.O.A.T marketing calendar for November: promotions, newsletters, content, events and launches laid out across the month.
    All names and figures are sample data.

  7. 07

    Prospect research

    A weekly shortlist of organisations likely to need custom kit.

    Each one is scored, with the reason and a first step, ready for the sales team to pick up.

    The weekly prospect list in G.O.A.T: the top-scored organisation, a charity sportive, with its score, the reason it fits, a first step and a contact.
    All names and figures are sample data.

It keeps growing

The team files a bug or an idea from inside G.O.A.T. In the second half of October alone we resolved more than 100 of their requests, most the same day or the next. No off-the-shelf tool changes that fast.

100+Requests resolved in the second half of October

The bugs and features queue in G.O.A.T: requests from the team with their area, who sent them, how old they are and their status.
All names and figures are sample data.

Outcomes

  • 01Three systems and a stack of spreadsheets, replaced by one
  • 02Used every day by the whole team, from customer service to the warehouse
  • 03Team requests often live the next day

Want a G.O.A.T of your own?

Book a free 45-minute walkthrough. You’ll come away with a one-page plan, whether or not we work together.

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